Our Mission: We empower leaders to quickly and accurately prioritize and allocate their attention and resources to positively impact more lives.
The Life Purpose Scan is the only assessment tool designed to focus attention on the direct impact self-talk has on each individual's adaptive resilience, decision-making, relationships, performance, and well-being.
Our Unique Approach: Our LPS Experience (10 minutes of online self-discovery) plus our proprietary Guided Discover Process (45-60 minutes with a Certified LPS Coach) transform an individual's self-talk into clarity, confidence, courage, authentic connection to others, and a sense of mattering regarding their future plans. This fuels adaptive resilience, endurance, and hope in all ages and stages of life (Youth, Career, Legacy).
Youth impacted by clarifying their
true identity and sense of belonging.
Career professionals seeking to make good decisions in their workplace and home.
Retirees entering their legacy years with greater clarity and joy
Chief People Officer
Joe has over 30 years of progressive leadership experience primarily focused on three areas:
1- Executive recruiting and coaching,
2- Sales training and coaching,
3- Business development.
He has interviewed over 5,000 people, facilitated workshops for over 15,000, and done 1-on-1 coaching with hundreds of individuals over the past 20 years. His passion and unique ability is to draw out an individual’s self-talk to help them identify developmental needs or gaps in their performance. He’s been using assessments to accelerate his coaching since 1997.
Chief Wellness Officer
Dr. Michelle Fritsch is a clinical pharmacist board-certified in geriatrics. She is the founder of Retirement Wellness Strategies, a concierge program for executives nearing retirement, and co-founder of Propel Comprehensive Wellness, a subscription do-it-yourself model of the same content. Her interest in Life Purpose Scan is based on the realization that purpose and good decision-making are critical in the transition to retirement and sustaining health beyond. She has 25+ years of experience in primary care practice and academia, including the role of founding department chair of a pharmacy school and the acquisition of over $1 million in grants to prove the concept of a clinical practice serving underserved older adults in Alamance County North Carolina from 2001-2008. Related to the Youth and Career versions of LPS, she was a church youth coordinator for 13 years and has hired and developed many faculty members and students while in school and as a mentor beyond
Chief Development Officer
Dr John has previously developed online training software including the associated academic research, automated software, and data-based algorithms to support the full application of products and services to all client markets. Dr John has also been an internal successful Leadership coach/ counselor and later an outside consultant to Fortune 1000 companies using Software platforms to expand training and development capacity. Dr Brunstetter has also been and still is, an adjunct graduate Organizational Development, Psychology, and Human Services professor at the University of California, California Poly, and currently Liberty University. Dr John supervises all the current and ongoing scientific research to support the core LPS core technology including Statistical Analysis and the use of research-based algorithms to increase the value and use of the LPS.
Chief Empowerment Officer
Adam began his career as an engineer after achieving a BS in Engineering from Western Michigan University. He has always had a knack for learning new systems and solving problems. After an 8-year engineering career, he obtained a Master’s in Business Administration from Walsh College in Detroit and began a career in sales and business development. Through that journey, he has become a student of leadership and human development. Adam has brought his love for seeing people step into the fullness of their purpose and his ability to learn systems and solve problems to the Life Purpose Scan team. He manages all the backend technology behind the Life Purpose Scan website and continues building relationships with potential clients.
Our team united around a common purpose: Identifying the youth who are most at risk of making bad decisions.
Along the way, adults who participated in our beta-testing of The Life Purpose Scan Youth™ (LPS) began requesting a version for themselves.
All three versions of the LPS - Youth, Career, and Legacy - are built upon the same validated psychometric foundation inspired by this truth:
We can’t support what we can’t see.
Our Founders – Dr John Brunstetter, Joe Colavito, Adam Ritchie, and Michelle Fritsch – all had difficult personal encounters with loved ones facing mental health crisis. So, we set out to develop a tool to translate individual's self-talk into valuable insights parents, school leaders, corporate leaders, licensed counselors, pastors, and advisors in the financial and medical arenas can used to identify and address the Five Leading Indicators of Decision-Making Capacity™.
We are committed to partnering with like-minded individuals and organizations who are dedicated to helping people of all ages make healthy and productive decisions so they can experience life's full capacity.
We measure our success by the number of lives positively impacted.
Life Purpose Scan, LLC, Publishers, Wake Forest, NC
All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of Life Purpose Scan, LLC.New Paragraph